The IQRA book fair is an annual educational event organized by IUM. The main objectives are to encourage and sustain a reading culture by disseminating information about books, journals, and audiovisual materials from of various disciplines’ and to make these easily available under one platform. The materials in the fair is sold at a fair price by different exhibitors.  The fair also provides opportunities for visitors of all age categories to take part in different educational activities designed to promote and sustain a reading culture. It also provides a platform for individuals and parties interested in donating books and other items free of charge for the public.